Versioning and Formatting
Iterations are endless.
What are you going to say and how are you going to say it? Who will you be speaking to and where will they be watching?
3 videos in 3 languages and 3 formats adds up to 27 deliverables. Add just one more master video or language and that number jumps to 36, to 64, to 125…to infinity.
Let us handle the math.
What is versioning?
Versioning is the process of creating different variations or versions of a piece of content, typically for different purposes or audiences. This can apply to a variety of media, including video, audio, graphics, and text.
In post-production, versioning often refers to creating different versions of a video for different platforms, such as television, online streaming, or theatrical release. Each version may have different technical specifications, such as aspect ratio or resolution, and may also require different edits or cuts based on the platform's requirements or intended audience.
Versioning can also apply to other types of content, such as marketing materials, where different versions may be created for different regions or languages, or for different target audiences. This allows for greater customization and optimization of the content to better resonate with the intended audience.
Overall, versioning allows content creators to adapt and tailor their content to different platforms and audiences, helping to maximize its impact and effectiveness.
What is formatting?
Reformatting a video for social media involves adapting the video's size, aspect ratio, and other technical specifications to make it more suitable for sharing on social media platforms.
Social media platforms have specific technical requirements for videos, such as file size limitations, aspect ratios, and maximum lengths, which may differ from the original video's specifications. Reformatting a video ensures that it meets the requirements of the social media platform it will be shared on and displays properly on various devices.
For example, social media platforms like Instagram, Facebook, and Twitter typically display video content in a square or vertical aspect ratio, rather than the traditional widescreen aspect ratio of movies and television. Reformatting the video to fit this aspect ratio can help ensure that it displays correctly on mobile devices and can help increase engagement on social media.
Reformatting may also involve making other adjustments to the video, such as adding captions or creating shorter versions for social media. This process can be done manually or through specialized software designed to optimize videos for social media platforms.